Tillan is General Manager and Executive Vice President of the newly launched Tr3s: MTV, Música y Más for the US Hispanic market. In this position, Tillan leads the overall strategy to build a premiere channel that reflects the bilingual/bicultural lifestyle of 12-34 year old Hispanics living in the United States. He oversees all aspects of the business, including the content strategy and the development of branded entertainment.
In 2010, Tillan was named one of Billboard’s 25 “Latino Power Players” for his achievements as General Manager & Executive Vice President of the former MTV Tr3s channel in the US. Under his leadership, the channel grew ratings, outpaced sales projections, and increased distribution by more than 1 million subscribers in 2009. In addition, Tillan played a key role in the development of key branded entertainment properties and special events. Tillan has also become a voice for the Hispanic community, most recently being featured on CNN Español to reinforce the importance of Hispanic participation in the 2010 Census.