Marla Provencio

Marla Provencio
Executive Vice President, Marketing
ABC Entertainment Group

Provencio oversees all marketing activities for ABC’s primetime and late-night lineup, while establishing the tone and brand for the network. Her duties include oversight and strategic planning, creative development and implementation of all on-air and off-air marketing, advertising and promotional campaigns for all ABC Entertainment programming, including scripted and reality series, alternative, movies and specials. Prior to her Group title, Provencio had been executive vice president, Marketing, ABC Entertainment, since February 2007.

Provencio spearheaded the successful launches of the recent hit series Modern Family, The Middle, Body of Proof, Castle andWipeout, as well as the critically acclaimed Grey’s Anatomy, Lost, Desperate Housewives, Dancing with the Stars and Extreme Makeover: Home Edition, among other ABC primetime and late-night programming.