32nd Annual Imagen Awards

Recognizing those individuals and entities whose work and productions have contributed to elevating positive images and accurate portrayals of Latinos/Hispanics across all entertainment media.

August 18, 2017
Beverly Wilshire
9500 Wilshire Blvd.
Beverly Hills, CA 90212

Red Carpet, Cocktail Reception, Dinner and Awards presentation

Special Honorees

Top: Miguel, Dr. Luz Towns-Miranda, Vanessa Nadal-Miranda; Middle: Luis Crespo, Luis Miranda Jr., Luz Miranda-Crespo; Bottom: Lin-Manuel Miranda, Luisito, Alex, Dylan

President’s Award
The Miranda Family:
Lin-Manuel Miranda
Luis A. Miranda, Jr.
Dr. Luz Towns-Miranda
Luz Miranda-Crespo

Click here to read the press release »

About Imagen

The Imagen Awards, an annual program of the Imagen Foundation, was established in part by legendary television producer Norman Lear, in response to the disparity and negative portrayals of Latinos/Hispanics in film and television. The awards have the distinction of being the only awards program that celebrates the positive contributions of Latinos/Hispanics to the entertainment industry and the general public through a submission process.

For over 30 years, the Imagen Foundation, a not-for-profit 501(c)3 organization, has worked to advocate positive images of Latinos/Hispanics in all forms of entertainment media; acknowledge the positive contributions and achievements of Latinos/Hispanics in front of and behind the camera; and encourage diversity in the entertainment industry.

Awards Categories

The Imagen Awards recognizes talent and productions in a variety of film and television categories, including Best Feature Film, Best Actor in Film, Best Actress in Film, Best Primetime Television Program, Best Actor in Television, and Best Actress in Television.

Additionally, the Foundation recognizes the achievements of distinguished individuals through special awards such as the Norman Lear Writer’s Award, Lifetime Achievement Award, and Creative Achievement Award.

Shorts/Student Film Competition

In an effort to support the growing number of online content creators, may of whom are millenials, the Imagen Foundation is launching a special competition for web series and short films. Content creators will be able to submit their series or short film for an Imagen Award that will be voted on by the public. Content creators will be encouraged to promote voting for their project on social media. The winner of the online competition will be announced in advance of the 32nd Annual Imagen Awards Ceremony and invited to attend the event.

This special competition provides a branding opportunity for a company or organization who supports creative content from diverse and multi-cultural talent.

Event Demographics

Lea Thompson, Constance Marie, and Katie LeClerc from Switched at Birth at the 2016 Imagen Awards

The Imagen Awards offer brands opportunities to participate in a distinguished entertainment awards program that recognizes the positive contributions of Latinos/Hispanics in 17 categories as well as diversity. The event provides opportunities for brands to engage with vibrant, affluent, and influential consumers.

Attendees

Over 600 people attend the Imagen Awards including actors, producers, writers, directors, talent agents, managers; network and studio executives; and community leaders.

Demographics of Attendees

A vibrant, digitally savvy audience attended the 31st Annual Imagen Awards.

Bravo Amor #JaneTheVirgin just won Best Comedy TV series & I got to present it & accepton your behalf #ImagenAwards https://t.co/G0Xip5NppF

— Edgar Ramírez (@edgarramirez25) September 10, 2016

Congrats #JaneTheVirgin on winning 3 #ImagenAwards including Best Comedy, Lead Actress, AND Supporting Actor! pic.twitter.com/6OJBDl5zVt

— CBS TV Studios (@CBSTVStudios) September 10, 2016

Gracias #imagenfoundation ☺️ Thank you @imagenfound 😘 #imagenawards 🙌🏼🎉🎊 #janethevirgin

A post shared by Jaime Camil (@jaimecamil) on Sep 26, 2016 at 9:15am PDT

#ImagenAwards #bestyoungactrees
“WE ARE THE VOICE OF THIS NEXT GENERATION…SO LET’S MAKE IT A DAMN GOOD ONE”
😍💜💎 pic.twitter.com/BYZGEjghYS

— isabelamoner_queen (@isamoner_queen) September 10, 2016

Oye!!!!! @loueyfromthehood good hanging with you at #ImagenAwards last night. #funnyassdude #wecount

A post shared by ZULAY (@zulay_henao) on Sep 10, 2016 at 6:40am PDT

Thx to my #squad for making me muy caliente at the #ImagenAwards 🔥🔥🔥 @AnitaPatrickson @KMannMakeup @hairbyaviva❤️🙌🏼💋 pic.twitter.com/QlHVkmRqab

— Angelique Cabral (@AngeliqueCabral) September 10, 2016

🔹💙🔹#lastnight at the #imagenawards having a #bluevelvet moment thanks to my #stylesquad @karenraphael @dianedasilvamakeup @kerrieurban @dolly_nailss🔹💙🔹 (tap 📸 for credits)

A post shared by Stephanie Beatriz (@iamstephbeatz) on Sep 10, 2016 at 2:34pm PDT

About last night… #imagenawards
Diversity makes us different but at the same time it unites us. #wecount pic.twitter.com/GLLWgzrfqR

— Maria Quezada (@MariaJQuezada) September 10, 2016

And this is how it ended!!!! I #won!!!! Best supporting actress #BeingMaryJane #ImagenAwards!!! So So honored!

A post shared by Lisa Vidal (@thereallisavidal) on Sep 10, 2016 at 2:07pm PDT

Best Birthday Moment EVER!!!@katieleclerc @LeaKThompson and my sweet Luna-Mari#ImagenAwards #RedCarpet e pic.twitter.com/W3e7fsELpT

— Constance Marie (@goconstance) September 10, 2016

Incredible night at the #ImagenAwards surrounded by strong, talented Latinos! @ The Beverly Hilton https://t.co/vtoYA6yox8

— Isabella Gomez (@Chavelua) September 10, 2016

We’re loving @jennaortega‘s #ImagenAwards red carpet style! See more pics: https://t.co/zy2OZJ4q6W pic.twitter.com/p3amAvG1TS

— TWIST magazine (@twistmag) September 10, 2016

At the Imagen Awards! Streaming live on @ImagenFound Facebook. Tune in at 8pm #ImagenAwards pic.twitter.com/TsHnsQSgLR

— Richard Cabral (@CabralRichy) September 10, 2016

Winning at #ImagenAwards was truly memorable experience for this #ProudLatina ❤️
Good luck to nominees tonight 😘 pic.twitter.com/LUiHcQUkwx

— Fátima Ptacek (@FatimaPtacek) September 9, 2016

Con mi Kate del Castillo que adoro y admiro muchisimi. @katedelcastillo and @reynaldo_pacheco giving out awards to Best Actress – Television / #GinaRodriguez #JaneTheVirgin @Hereisgina @cwjanethevirgin #wecount #ImagenFoundation #ImagenAwards And Best Actor Television / #gaelgarciabernal #mozartinthejungle @gaelgarciab @mitjamazon @amazonstudios #coconutpictures #amazon

A post shared by Reynaldo Pacheco (@reynaldo_pacheco) on Sep 12, 2016 at 5:21pm PDT

Imagen Media & Social Impact

Media Coverage: 168,955,580 Impressions

The 31st Annual Imagen Awards received local and national television, print, online and blog media coverage on The Hollywood Reporter, CBS, NBC, Associated Press, Yahoo! News, MSN, Telemundo, Univision.com and others

Social Media Impressions

(9/01/16 – 09/17/16)

#ImagenAwards: almost 22 million accounts reached; over 54 million impressions delivered
Celebrity engagement
E-blasts to over 3,000 industry professionals, talent managers, agents, lawyers, and community leaders

Growth & Opportunity

$1.6 Trillion Latino Buying Power

Fastest Growing in the nation at 48%

Over 60% Under 35

Latinos are young – a coveted marketing demographic

50% of Total Population Growth

50% of total U.S. population growth from 2010 to 2015 came from the Latino/Hispanic population

78% U.S. Births

Account for growth in the total Latino/Hispanic Population, not immigration

English Dominant or Bilingual

Over 70% of younger generations of Latinos/Hispanics are predominantly bilingual or English dominant

79% Smartphone Ownership

Compared to total U.S. penetration of 70%

Sources:
Chappell, Lindsay. “Sales to Hispanics Outpacing the Market”, Automotive News. 18 May 2016. Web.
Negrón-Muntaner, Francis, Chelsea Abbas, Luis Figueroa, Samuel Robsen. “The Latino Media Gap”. Commissioned by the National Association of Latino Independent Producers, Columbia University and the National Hispanic Foundation for the Arts. 15 June 2014. Web. 3 March 2015.
Nielsen. “The Cross-Platform Report”. June 2014
Nielsen. “From the Ballot Box to the Grocery Store”. 2016