President & Founder
Helen is the President and Founder of The Imagen Foundation and Executive Producer of the Imagen Awards, now in its 36th year. Under her leadership, the Imagen Awards have become one of the most prestigious Latino awards in the entertainment industry and have often been referred to as the “Latino Golden Globes.” She began her career in the entertainment industry as an executive at Tandem/TAT Communications which later became Embassy Communications and then Columbia Pictures Television, working under the leadership of television icon, Norman Lear.
Helen currently serves as Los Angeles County Arts Commissioner, where she is the immediate past president, on the board for the National Parks Conservation Association and is a member of The Academy for Television Arts & Sciences. She is also a former board member for the national Public Broadcasting System (PBS).
Music Composer, Producer, Director, Conductor
Cheche Alara has composed music for The Titan Games; (NBC) Death by Magic; (Netflix) To Tell the Truth; (ABC) and The ALMA Awards (NBC) among others. Yet credits tell only half the story.
With over 20 years in music, a notable list of artists who’ve availed themselves to this multiple Latin Grammy Awards winner’s abilities are Natalia Lafourcade, Barbra Streisand, Ricky Martin, Christina Aguilera, Mike Patton, Lady Gaga, Alejandro Sanz and Colbie Caillat—among others.
In addition to his skills as a composer, he brings considerable expertise as music producer, arranger, music director, conductor and virtuoso keyboardist to the table—a skillset expansive enough to make him “one-stop shopping” for creators. Recalling the time, he was invited to join Barbra Streisand’s The Music, The Mem’ries, The Magic concert tour as keyboardist—then tasked to arrange and record the opening and closing sequences for the production of the tour’s 2017 Netflix special.
He’s been brought in to helm recordings like Lafourcade’s Latin Grammy winning Musas, Thalia’s Habitame Siempre and Il Volo’s Grande Amore; to serve as Musical Director at the Grammys Premiere Ceremony, the Latin Grammys, and galas for Caetano Veloso, Shakira and Placido Domingo; leading Mike Patton’s Mondo Cane orchestra, penning arrangements and playing keys; and to create arrangements for Lady Gaga.
Whatever the musical adventure, Alara brings something fundamental to the table beyond his considerable musical chops—a profound warmth and good humor that make him the guy that artists and creative execs want in the room. And whether that room is a recording studio, a concert hall—or a production office, what you get is a consummate player whose joy in creating music is utterly infectious, and whose generosity in composing, arranging and playing lifts up everyone in its presence.
Those qualities have helped him orchestrate moments, not just tunes—such as pairing Luis Fonsi and Martina McBride at The ALMA Awards, and spearheading a duet between Robbie Williams and Thalia. His musical sensibility is global, but so is his ability to connect and establish trust with creative professionals. They may bring him in for his musical bona fides, but they want him around for that essential spark.
Manager & Producer
Film & Entertainment Industry
Truman Alfaro is a Manager and Producer in the Film and Entertainment Industry with over 10 years of managing film projects, production companies, and teams of talent / creatives. Truman’s endeavors typically take him from conception to end credits, including such viewing pleasures as Netflix’s Julie and The Phantoms, Disney’s Family Singalong, The Hocus Pocus 25th Anniversary, and Overthinkers Society with Su Lee.
Truman’s days are spent handling the life, career, and production company of Emmy Award-winning film and television Director Kenny Ortega, guiding the rising star of viral indie Bedroom Pop musician, Su Lee, and creatively consulting for a myriad of business ventures.
Thanks to his involvement in the Entertainment Community, Truman has had the honor of working with philanthropic organizations like Make A Wish Foundation, Children’s Miracle Network, Leukemia and Lymphoma Society.
Director, Benefits and Wellbeing
Susana holds a Bachelor of Science degree from California State University Long Beach, where she majored in Business Administration with an emphasis in Human Resources Management. She was named a “Top Latina Leader” in Hispanic Magazine in December 2012. Susana previously headed Human Resources at Cinedigm Corp and Miramax Films. Prior to that, she was Senior HR Manager at Game Show Network, Staffing Manager at Universal Studios and Head of Staffing and Diversity Outreach for MTV Networks/Viacom. Susana started her entertainment career at Sony Pictures Entertainment in their Human Resources department, however, initiated her current path in HR as an Intern at the Coca-Cola Bottling Company in Los Angeles, CA. Susana is a native of Mexico and grew up in Southern California. She enjoys spending time with her nieces & nephews and outdoor sports and activities.
Jonathan D. Avila
Senior Data Privacy Executive
Senior Technical Staff, Research & Development
Walt Disney Imagineering
Alfredo Ayala, responsible for leading Research & Development project teams, has helped design and create innovative effects for popular Disney Parks attractions such as the Haunted Mansion, Finding Nemo Submarine Voyage and Soarin’, among many projects. He holds over 10 patents and several publications in chemistry, artificial intelligence and what it take to be an Imagineer. Most recently he was part of a team working on the next generation of Audio-Animatronics figures called Autonomatronics. Many of Ayala’s past and present cutting-edge projects are categorized as classified or Top Secret. In 2007 he was the recipient of the Walt Disney lmagineering Spirit of lnnovention Award. In 2011 he was the recipient of the IMAGEN award for Creative Achievement, and 2015 he was named one of the 20 most influential Latinos in tech by CNET.
Vice President, Human Resource
Fox Television Stations, Inc.
Anamaria Buranasakorn is Vice President, Human Resources and Community Relations for Fox Television Stations, Inc., which includes the Los Angeles duopoly of KTTV FOX 11 and KCOP UPN 13, regional sports networks Fox Sports West and Fox Sports West 2, and Twentieth Television, which produces and/or distributes programming and distributes feature film packages for the domestic syndication and cable marketplace. The Fox Television Station group, one of the nation’s largest owned-and-operated network broadcast groups, is comprised of 35 stations in 26 markets, covering nearly 45% of U.S. television homes. She joined KTTV in January 1990 as Personnel Director. Buranasakorn supervises all human resources activities, including employee relations and personnel recruitment, as well as salary and benefits administration, for the stations in the Western United States. Buranasakorn also oversees the stations’ community relations department, including outreach efforts, public service campaigns, community events participation and public affairs programming.
Prior to joining Fox Television Stations, Inc., Buranasakorn had fifteen years experience in human resources, including various positions within such diverse industries as textiles, banking and retail. As a member of the Management Training Program, she began her career in administration in 1975 at the J.W. Robinson Company. Buranasakorn currently serves on the Board of Directors of The Imagen Foundation and the Corporate Advisory Committee for the County of Los Angeles Human Relations Commission. She is a graduate of the University of Chile, with a master’s degree in social science. A native of Santiago, Chile, Buranasakorn and her family reside in Woodland Hills.
Executive Vice President, Commercial Strategy and International Development
Enrique Guillen, EVP, Commercial Strategy and International Development, reports to JoAnn Alfano, who leads both Universal Television and Universal Content Productions. Under JoAnn’s direction, Enrique and his team focus on the international expansion and reach of Universal Studio Group’s formats and content pipeline. His responsibilities include setting the sales strategy for NBCU IP adaptations across the world and forming strategic partnerships to create new sources of global IP. Currently, the Formats Group is managing international versions of multiple projects including “Brooklyn Nine-Nine,” “Superstore,” “Suits,” “Safe Harbour,” “Top Chef,” “SNL,” “Songland,” “Hollywood Game Night” and “The Real Housewives” franchise.
Director, Comedy, Original Series
Edy Mendoza serves as Director, Comedy, Original Series for Netflix.
Previously, she served as Sr. Vice President, Comedy Series Development at CBS, where shedeveloped and oversaw CBS’s new comedy projects. She was involved in the development of many of the Network’s hit comedies including THE BIG BANG THEORY, KEVIN CAN WAIT, MOM and LIFE IN PIECES. She is currently working on the new fall series 9JKL, ME, MYSELF & I and YOUNG SHELDON.
Mendoza joined the CBS comedy development department in September 1996 as an assistant. She was named Supervisor, Comedy Development in June 1998, was promoted to Manager, Comedy Development in June 2000, Director, Comedy Development in September 2001 and Vice President, Comedy Development in May 2006.
Mendoza was born and raised in Los Angeles, CA and is a graduate of UCLA with a Bachelor’s degree in Communication Studies.
Executive Vice President, Business & Legal Affairs
BET Networks/BET+/BET Studios
Jennifer Ortega is a veteran entertainment business affairs executive with an industry track record of over twenty-five years working at entertainment industry networks, studios and law firms. Ms. Ortega currently serves as a senior executive at Paramount Media Networks, overseeing business and legal affairs across all of the BET branded businesses (BET-branded television channels, the BET+ streaming platform and BET Studios operations). Jennifer previously served as the head of business and legal affairs for the former Telepictures Productions division of Warner Bros Entertainment. Prior to Warner Bros, Jennifer spent the majority of her career as a senior executive at Viacom Media Networks (subsequently VIacomCBS and now Paramount Global). Over the course of her initial twelve years at Viacom, Jennifer’s roles and responsibilities included working in a divisional role across Viacom’s suite of cable television networks, leading the business and legal affairs department for the former Music & Entertainment Group and serving as the business and legal affairs department head for the MTV, VH1 and CMT channels and businesses. Ms. Ortega started her career as an entertainment transactional associate with the law firm Katten Muchin Rosenman.
Ms. Ortega received her law degree from the University of California, Berkeley, School of Law and her undergraduate degrees in Business Administration and English from California Polytechnic State University, San Luis Obispo. Jennifer is an active member of numerous entertainment industry organizations and is a tireless advocate for diversity in both the entertainment industry and legal profession. Over the course of her career, Ms. Ortega has been recognized as one of the Most Powerful and Influential Latinos in Entertainment, was profiled in an edition of Hispanic Executive Magazine and has been named one of the Most Influential Minorities in Cable by CableFax Magazine. Jennifer served on the Board of Directors of the Imagen Foundation for many years while she was in private practice and during her early years at Viacom, and has recently returned to her board seat to continue her front-line advocacy for the positive portrayal of Latinos in media and the recruiting, retention and promotion of Latino leaders in the entertainment industry.
Head of Unscripted Post Production, US, Expansion Territories and Specialty (Live & Near Live)
Salinas is responsible for overseeing and managing post-production delivery for unscripted content to Prime Video. He is based at the Amazon Studios newly built office in Culver City California.
OTT distribution with a core understanding of post-production workflows, Salinas has extensive knowledge of traditional distribution and localization on a variety of platforms.
A native of Southern California, Salinas holds a degree in film studies from Cal State Northridge with a focus on multimedia. His tenure in the entertainment business includes positions at Viacom Networks under the Los Angeles MTV News Bureau where he spent over 4+ years working under the production management division at MTV News covering all aspects of news, entertainment, music, pop culture and political platforms. From budgeting and pre-production, editorial, localization, mastering, and final delivery Frank has an excellent understanding on the entire production to post process.
Salinas’s broad range of experience encompasses both large and small-scale productions, which includes work on The Golden Globes, The Grammys, MTV Movie Awards and the VMA’s, while serving as VP of Post-Production and Operations at 25/7 Productions. He has worked as Supervising Producer on ABC’s The Vineyard, CBS’s The Briefcase, NBC Universal series S.T.R.O.N.G and most recently on the Netflix series The Ultimate Beastmaster and Fearless that was recently nominated for a multiple sports Emmy that included editing, sound design, and GFX. Additional experience includes working as Supervising Producer & Post Producer on a variety of projects for Film 45, Endemol/Reveille/Shine America, RDF/Zodiac USA, and Next Entertainment. Possessing the technical knowledge required in today’s changing world of deliverables, Salinas has delivered shows to all the major networks including ABC, NBC, CBS as well as OTT’s Amazon and Netflix. Prior to making the leap to Amazon Studios Salinas worked at STX Entertainment.
With a passion for modern day storytelling, Salinas prides himself on working with some of the smartest, most talented creative minded people in the business. With a true love for editorial and the craft of story and character development, he stays true to what he loves.
He is an active member of SMPTE community, The Television Academy, Film Independent and has been a member of the Producers Guild of America for over 10 years. Most recently Frank has been accepted to the Board of Directors for the Imagen Foundation.