As president of Advertising Sales for the Walt Disney Company, Rita Ferro leads advertising sales for the Company’s entertainment, news, sports and kids linear and digital TV and Radio businesses: ABC Entertainment, Daytime and News; Disney Channels Worldwide; ESPN’s domestic Networks and ESPN+; FX Networks and National Geographic Networks. She also leads the integrated sales team for the Disney Digital Network, the Company’s online, mobile and social offerings. Additionally, Ferro directs National TV Ad Sales for ABC’s eight owned local TV stations. She has been in this role since September 2018.
Under her leadership, Disney offers advertisers a one-stop approach to leverage the breadth of Disney’s portfolio and reach audiences across all of the Company’s media properties. Her direction has transformed Disney’s advertising strategy resulting in a consultative and insights-led sales approach that allows clients to drive maximum growth in their businesses. Across Disney’s robust portfolio of platforms, she’s championed advanced advertising and data science to push the boundaries of outcomes that marketers and advertisers can achieve in their campaigns.